![]() One of the key advantages of the new dynamic language ad tool is that it helps you to reach people in the optimum language, and it does it automatically based on the user’s language preferences.įacebook will consult the profile information it holds for each user and then uses that information when it decides which language version of your content to serve to them. Audience segmentationįacebook’s always been good at offering segmentation options that let you target your intended audience cost-effectively. In a market where you’re diving up your ad budget according to audience size, that can also be frustrating. You also can’t separate the budget for different languages. If you want to try multiple variations you need to start again with a new ad set in however many languages you’re using. That can frustrate your optimisation efforts. One criticism, however, is that the tool doesn’t allow you to experiment with other variations beyond the language. Use this feature of the analytics tool as a guide to better understand how to connect with that particular audience. You can assess how well each language variant is performing which also helps you understand which kind of messages work best for each language audience you’re targeting. This reduces the complexity of operating in more than one language and means you can create and serve more effective ads for each language audience.įrom a marketing manager’s perspective, the key win from all this is it’s also quite a bit easier to manage your analytics. It lets your brand retain its core identity whilst still serving audiences in their native languages. Basically, Facebook has now set things up to better reflect the way many international businesses operate and promote themselves. Brands can create ad campaigns in different languages, or boost other non-ad content such as page posts in multiple languages. The new feature gives two options for multilingual content promotion on the platform. It’s certainly helpful for marketers working on global campaigns in multiple languages. ![]() There’s also an option to boost other content in more than one language. It’s now much easier to run ads across several languages with a lot less hassle and gruntwork. If you were running multilingual campaigns before this update, you’ll really notice the difference. Facebook’s now making it easier to serve content in multiple languages.
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